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He chose to mark his products with his father’s initials because he wanted to pay tribute to the man who had originally founded the brand. The Louis Vuitton logo was originally designed in 1896 by Georges Vuitton, who took over the family business after his father passed away. It is a hand-drawn typeface that was created specifically for the Louis Vuitton logo, inspired by many classic Roman fonts. The font is the most recognizable part of the logo. This updated, colored version of the Louis Vuitton logo has proved to be very appealing to younger buyers. Marc Jacobs introduced an updated version of the monogram that features the logo in a white, pink, blue, purple and yellow pattern after he took the helm at Louis Vuitton. It looks very soft and elegant in the deep hues of the leather. Beneath this logo are the words “Louis Vuitton.” They are so small that the entire phrase is just as wide as the rest of the Louis Vuitton logo’s monogram. This is an italic, serif, capitalized L set slightly to the left and bottom of a serif, capitalized V. The main design feature of the official Louis Vuitton logo is the LV monogram. This article will explain the origins of the iconic Louis Vuitton logo and show why it is still so popular in modern times. Thus, the Louis Vuitton logo has become one of the most recognizable brands in the world. His input caused the brand’s popularity to skyrocket. This changed when designer Marc Jacobs started working with Louis Vuitton to create ready-wear clothing in 1997. For decades, they primarily produced leather trunks, suitcases, bags, and purses for wealthy jet-setters. Founded by Louis Vuitton Malletier in 1854, Louis Vuitton is a French brand that sells luxury fashion goods.